abolfazl taaj zadeh namin; golnusha etemadi
Abstract
The present paper tries to probe into the theme of e-loyalty focusing on the likely impact that the three independent variables, perceived e-quality, perceived e-value, and attitude towards e-shopping, may have on it. The sample population consists of 625 tourism-website users which are chosen randomly ...
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The present paper tries to probe into the theme of e-loyalty focusing on the likely impact that the three independent variables, perceived e-quality, perceived e-value, and attitude towards e-shopping, may have on it. The sample population consists of 625 tourism-website users which are chosen randomly from among the statistical population of 900 individuals. The primary purpose of this research is to analyze the impact of aforementioned variables on the internet users' e-loyalty. Results obtained from exploratory factor analysis as well as regression methods, indicate that e-loyalty is directly and positively influenced by these three independent variables. Perceived e-quality, among other variables, has the greatest impact on e-loyalty. These findings along with the other achievements of the research could provide theoretical and managerial implications for developing knowledge about customers and improvement of market share
